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Meet GrowthSmiths

We are a Singapore-based Growth Agency of consultants with proven results in previous senior management roles at high-growth companies.

  • Adelina Peltea

    CEO & Consultant

  • Florian Cornu

    Collaborator

  • Raman Shalupau

    Collaborator

  • Ander Orcasitas

    Advisor

  • Adelina Peltea

    Adelina has 5 years of experience as VP of Marketing and COO in SaaS, across artificial intelligence, big data, e-commerce, and fintech industries, at various growth stages from pre-seed funding to post series B. She also has 3 years of experience in customer insights. Together with Florian, Adelina co-founded SaaS Business Asia in 2014. She is an alumni of Reforge, the Growth Program created by Brian Balfour, ex-VP of Growth at Hubspot, and Andrew Chen, VP of Growth at Uber. She is currently attending a reputable coaching and NLP master certification program. Employers: TradeGecko, ViSenze, Argomi, JADE, Millward Brown.

  • Florian Cornu

    Florian is a data analyst and financial management expert that works as a consultant for several high-growth startups. Clients: TradeGecko, MoneySmart, Nugit, theAsianParent.

  • Raman Shalupau

    Raman is an excellent frontend developer with an aesthetic sense and an entrepreneur. He is also Co-Organizer at JSConf.Asia. Employers and clients: Redmart, Nugit, smove.

  • Ander Orcasitas

    Ander is a seasoned country launcher for top e-commerce companies and a series C SaaS business serving e-commerce clients. He has extensive sales and management expertise. Employers: Lazada, Shopee - SEA, DynamicYield.

About GrowthSmiths

We are a Growth Agency that truly understands all aspects of the business.

Our Growth Philosophy: 1st - We believe that growth is a process, not a bunch of random silver bullets. We are not the only ones, this approach is shared by the best growth practitioners in Silicon Valley. 2nd -While standalone cross-functional growth teams are cool, we believe that the growth mindset and process should be instilled in every department. And as we have experience on each side of the business, we can enable that. 3rd - We believe different growth stages require different team structure, KPIs, and communications, and we have plenty of operational experience to share.

Services

GrowthSmiths offers consulting, training and implementation services to CEOs, VPs and Directors of SaaS companies that are post product-market fit. We can help as call-in consultants, Head of Growth in-residence, cross-functional growth team in-residence, or on tailored solution-based projects.

  • Strategy validation, team training, channel optimisation, funnel processes optimisation, acquisition experiments.

  • Data analysis, user onboarding, marketing automation, proactive & personalised one-to-many campaigns.

  • Customer insights, internal workshops, pricing strategy, MRR forecasts, price change communications.

  • Recommendations for team structure, KPIs, and communication to enable growth at different stages.

We're happy to set a free initial consulting meeting